Take The Network Marketing Plunge – Start With a Great Product or Service

Congratulations, you’ve decided to take the plunge and get involved in mlm and network marketing. One of the key criteria that you will need to evaluate is the product that you will be marketing.

First of all, there should definitely be a genuine product or service that you are marketing. It should be possible to become a customer without joining as an affiliate/distributor. If there is no product, or if the “product” is only available to those entering the business, then the “opportunity” might well be a pyramid scheme.

Having established that there is a genuine product or service, the next question you need to ask is whether or not there is likely to be a genuine demand for it. Part of that answer will be decided by the price of the product. It need not be the cheapest on the market but it should certainly offer value for money when considering the specified features in comparison with similar competing items.

The real test is to ask yourself “Would I buy this if I weren’t a distributor?”.  Then ask “Who else would buy this?”.
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