And now that I have your attention, here are some ways you can make the business building process far easier than most people experience.
There are many reasons why people find MLM difficult, here are two that stand out above the rest:
1. They use an “inbound” recruiting method.
2. They recruit the wrong people (i.e. family and friends).
Let’s take a look at “inbound” recruiting:
Most people try to recruit by focusing on the exact wrong information. The typical approach is to throw enough information at the prospect (company, compensation plan, products etc) that, hopefully the prospect will find something that he likes and join the business. The problem with this approach is… well… it doesn’t work! At least not often enough for most people to build a solid business.